Thursday, May 28, 2015

marketing-qualified lead (MQL)

A marketing-qualified lead (MQL) is a website visitor whose engagement levels indicate that he is likely to become a customer. 

Tuesday, May 26, 2015

holacracy

A holacracy is a governance structure characterized by a distribution of power among self-organizing groups, rather than the typical top-down hierarchical corporate culture model.

Monday, May 4, 2015

single pane of glass

A single pane of glass is a phrase used by information technology (IT) marketers to describe a management console that displays information from multiple sources.